The Story
— Board.
The Solution
We developed a comprehensive content strategy playbook for PS&D that included publishing consistent long-form content across multiple platforms. This strategy emphasized authentic, mission-aligned storytelling to foster deep engagement with the target audience.
The Solution
We developed a comprehensive content strategy playbook for PS&D that included publishing consistent long-form content across multiple platforms. This strategy emphasized authentic, mission-aligned storytelling to foster deep engagement with the target audience.
The Solution
We developed a comprehensive content strategy playbook for PS&D that included publishing consistent long-form content across multiple platforms. This strategy emphasized authentic, mission-aligned storytelling to foster deep engagement with the target audience.
The Solution
Welcome to the Goodstory Blog—Your Guide to Smarter Marketing
Growing a brand is tough. Scaling marketing without wasting time or budget? Even tougher. That’s why we created the Goodstory Blog—a place where midsize consumer brands can find actionable strategies, expert insights, and real-world marketing leadership advice. Whether you’re wondering if a fractional CMO is right for your business, need help bridging the gap between strategy and execution, or want to build a marketing engine that actually works, you’re in the right place.
see full post
Great brands don’t just sell—they connect. The most impactful leaders know that empathy is the key to building loyalty, sparking innovation, and creating cultural waves. At Goodstory, we help brands move beyond business as usual to lead with authenticity and purpose. Because when leaders show up human, brands break through.
see full post
Great brands don’t just sell products—they tell powerful stories. Gina Clementi, founder of Goodstory, has spent nearly two decades shaping narratives for Nike, adidas, Micron, and healthcare leaders, helping brands craft authentic, culturally relevant stories that resonate. Read more about her journey and how Goodstory can transform your brand.
see full post
Brand strategy isn’t just about bold creative ideas—it’s about balancing art with data-driven insights to ensure real impact. At Nike and Goodstory, we’ve seen firsthand how research transforms branding from guesswork into a strategic advantage. When creativity and data work together, brands don’t just make noise—they create moments that truly resonate.
