The Story
— Board.
Growing a brand is tough. Scaling marketing without wasting time or budget? Even tougher. That’s why we created the Goodstory Blog—a place where midsize consumer brands can find actionable strategies, expert insights, and real-world marketing leadership advice. Whether you’re wondering if a fractional CMO is right for your business, need help bridging the gap between strategy and execution, or want to build a marketing engine that actually works, you’re in the right place.
Chinese factories are turning to TikTok to sell directly to U.S. consumers, bypassing brand markups and tariff constraints. In this real-time shift, content is commerce—and every swipe could be the next global sale. Here’s what Trade War TikTok reveals about trust, transparency, and the future of shopping.
In a world racing toward automation, human creativity remains irreplaceable. Discover how brands are using AI as a partner—not a replacement—for powerful storytelling.
Why do the most effective marketers stand out? Because they lead. This article explores how the best in the business use storytelling, empathy, and cross-functional fluency to drive results—and why leadership is the ultimate marketing skill.