The Story
— Board.
The Solution
We developed a comprehensive content strategy playbook for PS&D that included publishing consistent long-form content across multiple platforms. This strategy emphasized authentic, mission-aligned storytelling to foster deep engagement with the target audience.
The Solution
We developed a comprehensive content strategy playbook for PS&D that included publishing consistent long-form content across multiple platforms. This strategy emphasized authentic, mission-aligned storytelling to foster deep engagement with the target audience.
The Solution
We developed a comprehensive content strategy playbook for PS&D that included publishing consistent long-form content across multiple platforms. This strategy emphasized authentic, mission-aligned storytelling to foster deep engagement with the target audience.
The Solution
Welcome to the Goodstory Blog—Your Guide to Smarter Marketing
Growing a brand is tough. Scaling marketing without wasting time or budget? Even tougher. That’s why we created the Goodstory Blog—a place where midsize consumer brands can find actionable strategies, expert insights, and real-world marketing leadership advice. Whether you’re wondering if a fractional CMO is right for your business, need help bridging the gap between strategy and execution, or want to build a marketing engine that actually works, you’re in the right place.
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Think Your Brand Starts with a Logo? You’re Doing It Wrong. Your Brand Is More Than a Logo Your brand isn’t just a logo. It’s not your color palette, tagline, or even your well-designed website. Those are outputs of your brand—the visual identity you project to the world. But the brand platform? That’s the foundation […]
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Why Fractional CMOs Are Your Strategic Solution “The expectation on the role of the CMO is getting bigger, and rightly so, in terms of the impact that the CMOs have always had the power to make.”—Sherilyn Shackell, CEO of The Marketing Academy Let’s talk about something that’s been keeping CEOs up at night: the future […]
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Traditional marketing consultants provide valuable insights, but insights alone don’t drive growth—execution does. A Fractional CMO combines strategy, leadership, and hands-on execution, ensuring that your marketing efforts translate into real results. If your brand is ready to scale but not ready for a full-time CMO, Goodstory’s fractional leadership model offers the expertise you need—without the executive price tag.
