The Story
— Board.
The Solution
We developed a comprehensive content strategy playbook for PS&D that included publishing consistent long-form content across multiple platforms. This strategy emphasized authentic, mission-aligned storytelling to foster deep engagement with the target audience.
The Solution
We developed a comprehensive content strategy playbook for PS&D that included publishing consistent long-form content across multiple platforms. This strategy emphasized authentic, mission-aligned storytelling to foster deep engagement with the target audience.
The Solution
We developed a comprehensive content strategy playbook for PS&D that included publishing consistent long-form content across multiple platforms. This strategy emphasized authentic, mission-aligned storytelling to foster deep engagement with the target audience.
The Solution
Welcome to the Goodstory Blog—Your Guide to Smarter Marketing
Growing a brand is tough. Scaling marketing without wasting time or budget? Even tougher. That’s why we created the Goodstory Blog—a place where midsize consumer brands can find actionable strategies, expert insights, and real-world marketing leadership advice. Whether you’re wondering if a fractional CMO is right for your business, need help bridging the gap between strategy and execution, or want to build a marketing engine that actually works, you’re in the right place.
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Great brands don’t just sell products—they tell powerful stories. Gina Clementi, founder of Goodstory, has spent nearly two decades shaping narratives for Nike, adidas, Micron, and healthcare leaders, helping brands craft authentic, culturally relevant stories that resonate. Read more about her journey and how Goodstory can transform your brand.
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Brand strategy isn’t just about bold creative ideas—it’s about balancing art with data-driven insights to ensure real impact. At Nike and Goodstory, we’ve seen firsthand how research transforms branding from guesswork into a strategic advantage. When creativity and data work together, brands don’t just make noise—they create moments that truly resonate.
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Think Your Brand Starts with a Logo? You’re Doing It Wrong. Your Brand Is More Than a Logo Your brand isn’t just a logo. It’s not your color palette, tagline, or even your well-designed website. Those are outputs of your brand—the visual identity you project to the world. But the brand platform? That’s the foundation […]
