The Story
— Board.
Growing a brand is tough. Scaling marketing without wasting time or budget? Even tougher. That’s why we created the Goodstory Blog—a place where midsize consumer brands can find actionable strategies, expert insights, and real-world marketing leadership advice. Whether you’re wondering if a fractional CMO is right for your business, need help bridging the gap between strategy and execution, or want to build a marketing engine that actually works, you’re in the right place.
As automation reshapes industries, Gina Clementi of Goodstory explains why EQ—not just AI—is emerging as the defining skill for next-gen leadership
In a world racing toward automation, human creativity remains irreplaceable. Discover how brands are using AI as a partner—not a replacement—for powerful storytelling.
AI is transforming marketing—but not always for the better. Learn how savvy teams are leveraging AI tools while avoiding the pitfalls of sameness, over-automation, and lost creative identity.