Most brand and marketing agencies are built for scale—optimized for process, equipped for volume, and structured to serve enterprise clients with complex needs. That model works. If you’re a global brand with deep pockets and long timelines, a big agency can be exactly the right partner.

But what if you’re not there yet?

What if you’re leading a midsize brand that needs more speed than ceremony? What if you’re launching a new product, entering a new category, or repositioning for growth—and every decision has weight?

Goodstory is my answer to that.

It’s a different structure entirely: lean, high-impact, and built for brand leaders who need to move fast, and pivot hardy. I call it a deconstructed agency.

And yes, I’m building the category on purpose.

Here’s the model:

Goodstory is small at the center and expansive at the edges.

I’m your CMO, strategist, creative partner, and marketing co-pilot. I stay with you from first deck to final launch—not because I have to, but because that’s where the work gets real.

But when you hire Goodstory, you don’t just get me. You get a team—custom-built, handpicked, and intentionally led from my network of incredible talent. Designers, writers, developers, producers. No filler. No benchwarmers. No mystery handoffs.

Together, my team and I don’t “account manage” your project. We lead it.

Because you don’t need another vendor. You need a partner who can own the work and move it forward every single day.

Why This Model?

Because not every brand fits the enterprise mold.

I’ve worked inside the traditional agency world. I know the caliber of talent and creative thinking that lives there. But I also know that for growing brands, ones that move fast, think differently, and need more than a monthly status call, it’s easy to feel like a small fish in a big system.

So I burned the org chart.

I kept the best parts: world-class talent, brave creatives, deep thinking. I left the rest.

Now, every project is built from the ground up. No recycled teams, rigid scopes, or Frankenstein-ed deliverables.

Just smart, decisive work from people who actually care.

For leaders on the edge of something big

Goodstory is built for founders and marketing leaders who are about to do something that matters: launch a product, shift a narrative, reposition a brand.

People who know what they want but need a partner who can get them there without the fluff.

Maybe you’ve been burned by consultants who don’t stick around. Or agencies that feel like black holes: expansive, opaque, and allergic to clarity.

This new model was designed to solve for that.

Here’s how it works:

• I meet you where you are–as a thought partner, creative lead, and strategic operator.
  
• We build the roadmap together.
  
• I curate and lead a small, expert team tailored to your needs.
  
• We become your team. Not adjacent to it. Not loosely affiliated. Embedded, accountable, and in motion.
  
• When we win, we win together. Because that’s how real creative partnership should feel.

This is what a deconstructed agency looks like

Not a middleman. Not a guru. Not another “boutique shop.”

Goodstory is what happens when you strip away everything that slows creative work down and keep everything that makes it powerful.

It’s not just smaller because it’s scrappy.
It’s smaller because it’s smarter.

So if you’re on the cusp of a big move and you want real expertise without the noise—someone who can lead the narrative, drive the work, and build the team to pull it off—the deconstructed agency might be the answer you didn’t know you needed.

I like to think that it could be Goodstory. 

If you do, too, let’s chat.