Within 24 hours of the launch video, the campaign garnered over a million views, generating significant brand awareness for the Free Train Virtue Hustle Hart and solidifying Hart’s influence within the fitness community.

Nike needed to create a buzz around the new Free Train Virtue Hustle Hart training shoe, leveraging Kevin Hart’s influence to reach fitness enthusiasts.

We developed a digital activation campaign featuring Hart’s personal fitness journey and the importance of proper training footwear. Hart used his Instagram platform to share engaging, humorous content, promoting the shoe in a way that resonated with his audience.

Service — Brand Activation, Social & Digital Strategy