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The Brand of You —
We start with you. Your personal brand is the story people carry into the room without you — when you’re pitching for funding, up for the role, or making a move nobody’s handing you. You don’t control the story, but you can make it true.
Your experience isn’t what sets you apart. Your story does.
This is positioning . the same strategic work Fortune 500 brands pay for, applied to you instead of a logo.
Being good at what you do isn’t enough if the people who need you can’t see it. Your next big move isn’t going to be handed to you. You have to build it.
This is a structured, done-with-you process that surfaces what’s already true about you — your values, track record, and perspective — then turns it into a brand with enough clarity to get you where you want to go.
This is not
a selfie strategy.
Personal branding has a bad reputation because most of what passes for it is just posting more. This isn’t that.
Each tier builds on the last. If you grow into a bigger need, you're not starting over.
Start where you are.
Start Where You Are.
Known, Seen, and Owned.
When someone looks you up — and they will — what they find should match who you actually are. Known builds the foundation: your positioning, your voice, and the copy assets that show up everywhere. For a lot of people, this is all they need to see real traction.
Best for: Ex-corporate professionals stepping into consulting, coaching, or fractional work.
Includes:
- Intake + brand audit
- Brand positioning + voice guide
- ICP profile (1 audience)
- Short bio + long bio
- LinkedIn headline + About rewrite
- Two content templates
- Deliverable doc + Zoom walkthrough
Can also include: Additional ICP profiles, visual identity direction
Investment: $5,999
book a fit call
Known: The foundation
Known gives you the foundation. Seen puts it to work. We go deeper on research — how your network perceives you, how you sit relative to your peers — then build the full copy ecosystem: LinkedIn, website pages, long-form content, and a content strategy with an actual direction.
Best for: Professionals ready to grow their visibility — pivoting industries, building a practice, stepping into a public-facing role.
Includes everything in Known, plus:
- Network perception survey (5–10 contacts)
- Expanded ICP (2 audiences)
- Competitive landscape
- LinkedIn full profile overhaul
- 2–3 website pages
- 1–2 long-form pieces
- Content pillar recommendations
- Messaging framework + language guide
Can also include: Additional website pages, podcast pitch kit
Investment: $9,799
BOOK NOW
Seen: Your brand, out in the world
Known gives you the foundation. Seen puts it to work. We go deeper on research — how your network perceives you, how you sit relative to your peers — then build the full copy ecosystem: LinkedIn, website pages, long-form content, and a content strategy with an actual direction.
Best for: Professionals ready to grow their visibility — pivoting industries, building a practice, stepping into a public-facing role.
Includes everything in Known, plus:
- Network perception survey (5–10 contacts)
- Expanded ICP (2 audiences)
- Competitive landscape
- LinkedIn full profile overhaul
- 2–3 website pages
- 1–2 long-form pieces
- Content pillar recommendations
- Messaging framework + language guide
Can also include: Additional website pages, podcast pitch kit
Investment: $12,699
book a fit call
Owned: The full platform
book NOW
Need something Different?
Every package can be customized. If you're between tiers or need something specific,
If the standard tiers don't fit where you are, we'll build something that does.
Who you'll work with.
Gina spent 20 years at Nike, Adidas, and Fortune 500 healthcare and tech companies before making this exact leap. A year later, she built a personal brand that's reached over 2 million people, landed speaking engagements and media coverage worldwide. She knows the same strategic work that makes a company brand land is exactly what makes a personal brand land. The subject changes. The thinking doesn't. She built Brand of You because she needed it — and now she does it for the professionals who are ready to be found.
Amy has spent years helping founders, executives, and creatives find the words for what they do without making it sound like a LinkedIn summary. Her work has appeared in Medium, Entrepreneur, and Authority Magazine.
Amy Evans,
Lead Copywriter
Gina Clementi,
founder
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