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The Brand of You —
Ex-Fortune 500 professionals are the most valuable entrepreneurs in the marketplace. You've got the skills, the experience, the track record. What you don't have is a voice that makes all of it undeniable.
Your personal brand is the story people tell about you when you're not in the room. You don't get to write it. But you do get to influence it.
It's built from clarity — not credentials, not follower counts, not a perfectly polished LinkedIn.
Most people confuse competency with visibility. You can be extraordinarily good at what you do and completely invisible to the people who need you.
Your next big move isn't going to be handed to you. You have to build it yourself. This is a structured, done-with-you process that surfaces what's already true about you - the values, the track record, the perspective - and builds a brand around it that actually works.
Here's how we do it.
This is not a
selfie strategy.
03
You show up for intake and reviews. We handle the rest.
Everything delivered in a clean PDF with a walkthrough call. Ready to use on day one.
You Launch
01
Your brand is the only thing that travels with you.
It Starts With You —
Fit Call
02
You show up for intake and reviews. We handle the rest.
We Build
We figure out which tier fits where you are. 30 minutes. No prep. No pitch.
back
When someone looks you up — and they will — what they find should match who you actually are. Known builds the foundation: your positioning, your voice, and the copy assets that show up everywhere. For a lot of people, this is all they need to see real traction.
Includes:
— Intake + brand audit
— Brand positioning + voice guide
— ICP profile (1 audience)
— Short bio + long bio
— LinkedIn headline + About rewrite
— Two content templates
— Deliverable doc + Zoom walkthrough
Best for: Ex-corporate professionals stepping into consulting, coaching, or fractional work.
COST $4,999
Known
01
back
Known gives you the foundation. Seen puts it to work. We go deeper on research — how your network perceives you, how you sit relative to your peers — then build the full copy ecosystem: LinkedIn, website pages, long-form content, and a content strategy with an actual direction.
Includes everything in Known, plus:
— Network perception survey (5–10 contacts)
— Expanded ICP (2 audiences)
— Competitive landscape
— LinkedIn full profile overhaul
— 2–3 website pages
— 1–2 long-form pieces
— Content pillar recommendations
— Messaging framework + language guide
Best for: Professionals ready to grow their visibility — pivoting industries, building a practice, stepping into a public-facing role.
Cost $9.499
Seen
02
back
Known gives you the foundation. Seen puts it to work. We go deeper on research — how your network perceives you, how you sit relative to your peers — then build the full copy ecosystem: LinkedIn, website pages, long-form content, and a content strategy with an actual direction.
Includes everything in Known, plus:
— Network perception survey (5–10 contacts)
— Expanded ICP (2 audiences)
— Competitive landscape
— LinkedIn full profile overhaul
— 2–3 website pages
— 1–2 long-form pieces
— Content pillar recommendations
— Messaging framework + language guide
Best for: Professionals ready to grow their visibility — pivoting industries, building a practice, stepping into a public-facing role.
Cost $12.699
Owned
03
Start where you are. Each tiers builds on the last. So if you grow into a bigger need, you’re not staring over.
The Tiers
Needing something deeper? Not a perfect fit? Make it one.
Every package can be customized. If you're between tiers or need something specific, that's what the fit call is for. We don't do cookie-cutter.
The Team.
Gina spent 20 years at Nike, Adidas, and Fortune 500 healthcare and tech companies before making this exact leap. A year later, she built a personal brand that's reached over 2 million people, landed speaking engagements and media coverage worldwide. She knows the same strategic work that makes a company brand land is exactly what makes a personal brand land. The subject changes. The thinking doesn't. She built Brand of You because she needed it — and now she does it for the professionals who are ready to be found.
Gina Clementi,
Founder
Amy has spent years helping founders, executives, and creatives find the words for what they do without making it sound like a LinkedIn summary. Her work has appeared in Medium, Entrepreneur, and Authority Magazine.
Amy Evans,
Lead Copywriter
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