The integrated media and content strategy significantly boosted brand affinity, while the @micronceo strategy drove follower growth and deeper engagement. The result was an elevated global brand presence and a more creative, aligned marketing team.

Micron needed to elevate its global brand presence and improve engagement across multiple channels while fostering creativity within its marketing team.

We led a 10+ member multi-channel marketing team, developing integrated strategies that aligned with Micron’s brand objectives. This included optimizing their global advertising program and establishing key performance indicators (KPIs) for success. Additionally, we launched the @micronceo Executive Strategy to amplify the brand’s leadership and drive engagement.

Service — Integrated Marketing, Global Social, Global Media, Thought Leadership, Team Development