“The Free Your Run campaign left us amazed and inspired by the creativity and strength of the Nike+running community. Runners are more connected than ever, and it was exciting to elevate Nike+ and the connection amongst its community to make this Free Run dream come true.”

— Adam Roth, Vice President, Global Running Brand Marketing

The campaign garnered over 57,000 kilometers logged by runners worldwide and culminated in a global celebration of adventure, reinforcing Nike’s position as a community-focused brand and inspiring runners to push their limits.

Nike Running needed a global campaign that captured the spirit of adventure and engaged the running community on a more personal, inspiring level.

We created the 'Free Your Run' campaign, a global movement where runners were invited to share their most adventurous running routes, culminating in a grand journey to Iceland. The campaign tapped into the power of community by encouraging runners worldwide to participate and share their stories via Nike+.

Service — Global Brand Campaign, Digital & Social Strategy, Content