Service — Global Brand Campaign, Digital & Social Strategy, Content

The campaign successfully resonated with young athletes and their families, driving conversations around the importance of physical health and leading to a deeper engagement with Nike's mission of inspiring movement.

Nike needed to encourage young athletes to break away from digital distractions and embrace physical activity during the holiday season, all while maintaining an entertaining, lighthearted tone.

Nike needed to encourage young athletes to break away from digital distractions and embrace physical activity during the holiday season, all while maintaining an entertaining, lighthearted tone.

We developed the 'Time is Precious' campaign, a series of humorous short videos that critiqued society's obsession with screen time and online trends. These videos encouraged viewers to prioritize real-life physical activity over digital distractions.