Service — Media Partnership

The project not only celebrated Kobe’s legacy but also generated widespread excitement in key markets, extending beyond China to Australia, Taiwan, and other regions. The book became a collector’s item, further strengthening Nike's cultural relevance in the basketball world.

Nike needed to encourage young athletes to break away from digital distractions and embrace physical activity during the holiday season, all while maintaining an entertaining, lighthearted tone.

Nike sought to celebrate Kobe Bryant’s legacy and deep connection with basketball fans globally, especially in China, while promoting the Kobe IV footwear line.

We partnered with Sole Collector to create an exclusive 68-page book that delved into Kobe's iconic footwear and his involvement in its design. The campaign was integrated into NikeBasketball.com and promoted across select sneaker blogs to build buzz leading up to its limited release.