Service — Brand Strategy, Team Development

Providence achieved 46 million annual brand impressions and a 224% year-over-year increase in website traffic, solidifying its position in the competitive healthcare market and driving meaningful connections with healthcare providers.

Providence faced a critical challenge in addressing the U.S. physician shortage, needing to stand out in a highly competitive recruitment landscape to attract top healthcare providers.

We developed a cohesive brand platform and strategy for Providence’s Provider Solutions & Development (PS&D) that integrated performance marketing and leveraged deep consumer insights. This approach created a unified, multi-channel engagement strategy that targeted healthcare providers and established Providence as a leader in the recruitment space.