Authentic Brand Storytelling with Gina Clementi

For Gina Clementi, founder of Goodstory, change isn’t something to fear—it’s something to harness. A seasoned expert in brand strategy with nearly two decades of experience, Gina has worked with Nike, adidas, Micron Technology, and leaders in healthcare and technology.

Today, she brings that expertise to Goodstory, an agency dedicated to crafting authentic, culturally relevant brand narratives that connect with audiences on a deeper level.

Iconic Brand Strategy with Industry Leaders

Gina’s career is as dynamic as the global brands she’s helped shape. From sneaker culture to healthcare innovation, she has mastered the art of aligning brands with cultural trends while staying true to their core identity.

Shaping Sports & Sneaker Culture

At adidas, Gina collaborated with sports marketing to position elite athletes at the heart of the brand’s story. She worked alongside Sonny Vaccaro during the pivotal moment when LeBron James entered the NBA draft, marking a new era in athlete branding.

At Nike, Gina played a key role in launching the Nike Run Club, a global digital platform that engaged millions of runners, sparked by a collaboration with Kevin Hart. Her consumer-first approach earned her the prestigious Nike Maxim for “The Consumer Decides”, recognizing her ability to build brands around real people.

Driving Innovation in Healthcare & Tech

Pivoting to healthcare, Gina led Providence’s Provider Solutions & Development (PS&D) team during the COVID-19 pandemic, addressing the U.S. physician shortage by creating a more robust healthcare provider marketplace.

At Micron Technology, she spearheaded a $10M global advertising campaign, leading to a 75% U.S. conversion rateand a 60% conversion rate in China on platforms like WeChat and Baidu—a testament to her ability to drive brand growth across industries.

Branding as a Living, Breathing Entity

For Gina, a brand isn’t just a logo or tagline—it’s an evolving story.

“People don’t buy products; they buy into stories. A brand’s story is the heartbeat of your business strategy.”

She believes that branding is an ongoing investment, not a one-time initiative.

“As brand stewards, we’re either building equity with every move we make or depleting it. The choice is ours.”

By staying culturally aware and consumer-focused, she ensures that brands remain relevant, adaptable, and resonant in a fast-changing world.

How Gina Leads High-Impact Teams

Gina’s leadership style is collaborative, people-first, and customer-centric. She believes that great ideas come from diverse perspectives, not just traditional “creative” roles.

Her ability to unite teams around a shared vision while staying tuned to cultural shifts makes her an invaluable partner for brands aiming for long-term success.

“When brands succeed, I succeed. Brand strategy should be fluid and adaptable—not rigid or reactive.”

She thrives on working with bold, risk-taking brands that challenge industry norms and push boundaries.

Why Choose Gina Clementi & Goodstory?

With deep expertise across sports, healthcare, and tech, Gina brings a fresh, cross-industry perspective to brand strategy.

“Working across sectors allows us to make connections others might miss.”

At Goodstory, Gina leads a powerhouse team of strategists, creatives, and innovators who specialize in transformational brand storytelling.

• Fractional CMO & Org Development
• Brand Positioning & Strategy
• Global & Digital Brand Development
• Cultural & Consumer Insight Analysis
• Cross-Industry Storytelling

“We don’t just tell brand stories—we create narratives that resonate, inspire, and drive meaningful change.”

Her team ensures that brands elevate, innovate, and evolve, staying true to what makes them authentic and unique.

Work with Goodstory

If you’re looking to craft a brand story that connects and inspires, Goodstory can help.

• Visit Goodstory’s website to learn more
• Contact Gina Clementi for brand strategy consultations
• Follow Goodstory on LinkedIn for insights and case studies

When Gina isn’t shaping global brand strategies, she’s exploring the stunning landscapes of Oregon with her Australian cattle dogs, Ellie and Olive—her Chief Barketing Officers.